Saturday, November 10, 2007

7 Surefire Ways To Advertise Your Website

Quality Product + Traffic + Conversion = Money. This is the cycle that must exist in order for you to make money in your business.

In this article, you are going to discover 7 ways to advertise your website and increase your traffic. Traffic is the first step after creating or obtaining a quality product. Traffic is what gets the whole ball rolling.

If you don't have a decent amount of traffic, it won't matter what else you do, you won't be able to make any real spendable cash.

7 Surefire Traffic Strategies:

1) Advertising with the search engines: This is also known as search engine marketing. Google's Adwords, MSN Adcenter, and Yahoo's Overture are the largest search engine marketing vendors.

In 2006, North American advertisers spent $9.4 billion USD on search engine marketing. This type of advertising showed more growth than any other traditional advertising. Although, with this surefire way to increase your traffic, it will cost some money.

While some would shy away from spending money to increase traffic, it is imperative, in this case, to do so because Adwords, Overture, and Adcenter are a guaranteed way to advertise your site and increase it's traffic quickly.

You could see for yourself that search engine advertising method has reaped rewards for so many companies. Lots of sites feature this advertising system, and many have signed on to reap those benefits. Do not be left behind. Every penny is worth it using Google and Yahoo's advertising.

2) Link Up with other sites: Simply exchange links with other sites. In regards to exchanging links with other sites, both of you will benefit from the efforts both of you make to enhance your site's traffic. Now, I am not referring to the traditional "link exchange" where your link is buried deep into someone's site. That will only help to increase your link popularity, but will not bring you traffic.

What I am saying is to exchange links on a highly trafficked and visible page(s) on their website. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites, the more traffic you can expect.

3) Viral Marketing - "It's alive": Viral marketing allows you to spread the word about your company and product without any costs, or if any, only low costs. This is a marketing method that can be quite sneaky; you can attach your company's name, product or link to a certain media such as a funny video, entertaining game, an interesting article, gossip or buzz.

With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people. The key here is to make it easy to "spread the virus". You want to make it easy for your visitors to spread your marketing piece.

4) Search Engine Optimization: Search engines look for keywords on your web pages to put into their free search results pages. Then, when someone does a search, they will try to bring up the web page that they feel is the most related and the most popular in their search results first. So, there are two real parts to search engine optimization: On-page and off-page optimization.

On-page refers to the keywords on your page. Off-page refers to your link popularity. Together, they make up search engine optimization. You could write your own content and do your own SEO, or you could hire someone to do it for you.

5) Article Marketing for Traffic: Submit articles to sites and ezines (online magazines) that are related to your site. If you sell vitamins, write articles about vitamins, health, and supplements. Attach your site's description and services at the end of the article, as well as the link back to your site.

6) Social Networking for Traffic: Capture a market and show your expertise and credibility. When you find a good foundation for your site, people will trust you and your site, and will pass it on to many people, thus passing on instant trust. Traffic will certainly increase because they know that you can provide what they need. Go to forums, groups, and blogs and comment on posts and articles that have been posted in your area of expertise. Then, at the end, put your name and url to your site.

7) Newsletters: If many people know what you are about and your existence is shared with many others, you will find loyal traffic that can provide you with more traffic by recommendation. As that traffic comes in, capture their contact information and send periodic newsletters out.

In these newsletters, you'll have good, interesting, related information, and links that point back to your site. Clicks on these links will increase your traffic...

...But they won't bring you any traffic if you don't do anything about it. You now have to get out there and put these surefire advertising and traffic strategies to work, and do it consistently for a period of time.

To your immediate and lasting success!

Advertise your website with us and increase your search engine ranking. Kenneth Jr. is the director of Blog-n-Butter a new blog network that provides great updated content, social interaction through blogs, and advertising opportunities for businesses with websites: http://BlogNButter.com

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